Diva Melani Hurtado

210 Followers

Nov 15, 2022

I drank 75 different teas in a single day to help make you the best boba.

As many of you know, I run a mobile bubble tea shop where I throw global boba classes and parties. …

Tea

4 min read

I drank 75 different teas in a single day to help make you the best boba.

Tea

4 min read

Nov 23, 2021

9 lessons from onboarding mobile-app users

Proverbs say, “You never get a second chance to make a first impression”…and this is just as true for your mobile app experience. Understanding mobile usage is critical to success. An average smartphone user has 40 apps installed on their mobile phone, taking just two taps to pull your users…

Onboarding

6 min read

Onboarding

6 min read

Published in The Startup

·Aug 1, 2019

UX Case Study #1: How do we influence a user to create a login through design?

“Graphical elegance is often found in the simplicity of design and complexity of data”.¹ This challenge of dwelling between complexity and simplicity has always fascinated me. I became a product manager to bridge the gap between designers and developers, to look for simple and complex solutions. On some projects, I…

7 min read

UX Case Study #1: How do we influence a user to create a login through design?

7 min read

May 13, 2019

Here Is How We Trick Your Kids

Have you ever reviewed your bank account and noticed a bunch of random charges from Apple that you don’t remember making?

Apple

9 min read

Apple

9 min read

May 23, 2018

Charge Me Once, Shame On You (and Your iOS Subscription Strategy)

Charge Me Once, Shame On You (and Your iOS Subscription Strategy) It was June 2016, when Apple announced that they would be rolling out subscription capabilities to all 25 app categorizes. Previously, in-app subscriptions were limited to only certain apps and industries. Since the 2016 announcement, the quantity of subscription…

Subscription

8 min read

Subscription

8 min read

Jan 18, 2017

My summary of Havana, Cuba

DAY 1 Visa officers wearing fishnets My dad heroically stepping on a spider at the airport (ended up being hair) White guy explaining that the luggage is most likely slow because the governmental structure doesn’t promote competition. Cab driver hitting 3 people on the street while conversing trees with my father. Stopping…

Travel

3 min read

Travel

3 min read

Published in Tinybop Labs

·Dec 13, 2016

How to be a Product Manager in Space

I’ve wanted to be a Product Manager since I was a kid. Well…no, when I was a kid I wanted to be a herpetologist (lizard scientist), but I wanted to be a Product Manager (PM) since I attended my first hackathon back in Miami. …

Space

8 min read

Space

8 min read